Influencers play an important role in promoting brands and their products. With the growing trend towards micro-influencers, it is no longer necessary to have millions of followers to get sponsorship deals and earn an income from your social media platforms. However, having a website can strengthen your own brand and provide new streams of income not available on social media sites.

Here, we’ll look at 5 reasons influencers need a website.

A long term home base

Having a website provides your brand with a common base where all your followers and subscribers can hang out, stay in touch and discover what’s been posted across all your channels. And if your social media platform goes down the pan, a website protects you from losing all those followers.

Grow your audience

The bigger your audience, the more appealing you become to sponsors and the more money you are likely to earn. A website takes your brand beyond the bounds of a social media channel and makes it visible to a worldwide audience on the internet, attracting new followers from Google and other search engines. When they visit your site, they can then find your social media content through the links you have made to it.

Giving you editorial control

As a content creator, you know what you want to say and the best way to say it. To do this, you need editorial freedom, something you don’t have on a social media site. Some sites accept only certain types of media, have limits on post length, allow comments when you don’t want them, and so forth. Provided you don’t break any laws, you are free to post what you like on a website and control whether viewers can respond or not. So, if you want to post a mixture of video, text and images, link to sponsored websites, create content for members only, categorise your content into different sections, remove or edit old posts, you can.

Sell products to your audience

As your audience grows, so do the options for how you monetize your business. Having a website allows you to showcase products alongside your content and create an experience where your audience can engage with you and buy products you launch.

Have a place for partners and advertisers to learn more about you

YouTube or Instagram Bio sections don't leave a lot of room to showcase yourself to potential partners and advertisers. Having your own website gives you dedicated space to highlight the work you're doing, explain what you're looking for in a partnership, and collect information for new opportunities. In addition to all of that, having a well done portfolio and business page signals that you're a professional. This will give you the edge when compared to another influencer who doesn't.

Hope this blog will be helpful for you all! If you still have some doubts about any topic or need any help in your business journey you are free to contact us.
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