Overview of AI Content Marketing!

AI content marketing is exactly what it sounds like. Content marketing that uses artificial intelligence (AI).

There are a variety of tools on the market, but some of the most exciting — and maybe problematic — are the robo-writing tools. These are tools marketers can use to generate blog posts, press releases, website copy, social media copy, or even video scripts. The biggest selling point for these tools is that they can create content quickly and at a fraction of the cost of hiring a writer. Artificial intelligence comes to fruition by teaching a machine to think and react like a human being. Google refers to content created with the help of artificial intelligence as automatically generated content, better known as spam. Maybe creative thinking will be something machines can eventually master, but we are not there yet. Machines can’t grasp things like style, voice, and perspective, no matter how intelligent they might be.

Though a machine can’t do creative writing, artificial intelligence can be helpful in your content marketing processes.