Holiday emails are email campaigns specifically designed and sent out during holidays or special occasions. These emails are intended to engage subscribers, promote holiday-themed products or services, offer exclusive deals or discounts, and generally capitalize on the festive spirit and increased consumer activity during holidays.

The content of holiday emails may include:

• Seasonal greetings — warm wishes and greetings unique to the holiday and resonating with your brand values;
• Promotional offers — discounts, promo codes, or other bonuses tied to the holiday;
• Gift guides — curated product selections or recommendations to help buyers pick the perfect gift from your assortment;
• Holiday-themed content — festive images, videos, or interactive elements that create a holiday atmosphere but also represent your brand;
• Gifts — freebies or samples from your brand intended to acquaint customers with new products;
• Event announcements — educational tidbits helping consumers learn more about the history of the holiday;
• Reminder emails — gentle reminders about shipping deadlines or short-lived seasonal offers.

In short, an effective holiday email is like a postcard from your business that also encourages the recipient to take the desired action, such as making a purchase or visiting a website.