Dear Esteemed Readers,

Welcome to the latest edition of "TalentZ," your go-to destination for all things related to cutting-edge marketing & branding strategies and trends. In an era where the Business landscape is constantly evolving, we are thrilled to embark on this journey of knowledge-sharing and innovation with you.

Influencer marketing is the perfect way to reach your target audience! This marketing strategy has benefitted brands of all niches and is here to stay. 

Influencer marketing relies on influencers and that makes it tricky. For those who are new to this, influencer marketing is all about collaborating with relevant influencers to market your brand on social media platforms. 

For an influencer marketing campaign to pan out perfectly, you need the best possible influencer marketing practices. If you want your engagement rates to go up, you need to let go of outdated influencer marketing practices.

Just roping in influencers with high follower count is not enough. Social media platforms have undergone several updates and all that impacts the way you plan your influencer marketing campaigns. Right from IGTV to the inclusion of the stories feature on YouTube, it is necessary to play smart when curating content for an influencer campaign. 

Well, with the new updates, there are several influencer marketing practices that are failing on social media. Influencer marketing fails can not only affect your campaign outcome but can also leave a dent on your brand image. 

In this blog, we have put together a list of influencer marketing fails that you need to get rid of. 

 Collaborating with influencers only on the basis of follower count: One of the most common influencer marketing mistakes is to opt for influencers with a large following. High number of followers may not always give you a high engagement rate. It is better to partner with influencers that have fewer followers but more engagement

Sticking with the age-old content strategies

Almost every social media platform is moving towards video content. Brand managers opting for influencer marketing need to make use of these newly launched features to scale up the performance of their strategy. 

Stealing away the influencers’ creativity with overly detailed campaign briefs

As a brand, you need to accept that influencers are primarily content creators. Instead of bombarding them with too many details, brand managers must give them some space to add their essence to the campaign. 

Blindly following competitors and not catering to the audience

The aim of influencer marketing campaigns is to produce content that matters to your target audience. Brands rope in influencers because they want to reach out to a particular set of audience that is interested in their niche. 

Measuring the metrics but not analysing

Every influencer marketing campaign is shaped to meet some goals and objectives. Brands make sure to put a lot of effort into curating campaigns but when it comes to measuring the campaigns they often fall short. 

Influencer marketing if done right can be fruitful for your brand. But to derive the maximum ROI on your efforts, you need to let go off some influencer marketing practices which are outdated. Additionally, having a campaign goal before you frame a strategy can also help you get the desired results.

We are excited to embark on this journey with you, exploring the vast realm of online marketing, branding, technology and other informative topics and sharing our insights to empower you in your business endeavours. The digital world is ever-evolving, and together, we'll navigate the trends, challenges, and opportunities that lie ahead.

Thank you for joining us on this enlightening ride. Stay tuned for the captivating insights and knowledge that we are all set to bring in each edition.