Most contemporary marketers use influencer marketing as part of their social media strategy. When it comes to influencer marketing many are still taking a “bigger is better” approach. Mostly choosing influencers based solely on the number of followers. For most brands a bigger audience just feels like a surer bet. But studies show this isn’t always true. A notable trend still often overlooked in this is the emergence of micro-influencers.

A micro-influencer is an individual with between 5.000 up till 100.000 followers. They are knowledgeable in a certain niche. Whether it’s in travel, food, tech, fashion or even pets these individuals are passionate about their field. Micro-influencers are gaining ground fast and we are here to share ways this trend impacts your marketing.

Micro-influencers drive more purchases

These days many people use ad-blockers on their computer or mobile. Therefore buying habits shifted and social media became more effective in driving purchases.

Micro-influencers generate higher engagement rates

Even though endorsements from big social influencers may work to get reach. Micro-influencers have a strong relationship with their follower base. This gives them the ability to generate higher engagement rates compared to big influencers.

Micro-influencers fit both big as small budgeted brands

Micro-influencers make influencer marketing possible for brands of all sizes and budgets. Even better, they are budget-friendly because they often accept product samples or event invitations to collaborate. This makes them a valuable asset for those brands that may not be able to launch a big budget paid campaign.

Conclusion

Micro-influencers can be a secret weapon for brands of all sizes looking to boost awareness and conversion. Whether you are a large brand looking for new ways to reach your target audience, or a startup seeking cost-effective ways to introduce your new product, embracing micro-influencers can help you achieve meaningful results while connecting with genuine brand enthusiasts.

Hope this blog will be helpful for you all! If you still have some doubts about any topic or need any help in your business journey you are free to contact us.
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