Influencer marketing has proven to be a huge growth asset when it comes to social media businesses . Both mega brands and small businesses can benefit from influencer marketing — build brand awareness and reach new audiences, without a big budget.

Running an influencer campaign is simply not by sending samples and getting customers. You need to strategise right from the beginning.

To help you choose the most suitable influencer for your campaign, here are some criteria you can consider:

Is their content in line with your brand or campaign message?

believe this is the most important consideration since the micro-influencers would be promoting your brand. Just like brand ambassadors, the way the micro-influencers portray themselves will say something about your brand.

How many followers do they have?

The best follower size depends on the budget you have for the campaign. Influencers with more followers tend to ask for higher compensation.

Do you think they are influential in your niche?

You can find clues on their profile. Do they post about your niche regularly? Do their followers like what they post? Do their followers praise their recommendations?

How engaged are the followers?

To check how engaged their followers are, you can scroll through their recent posts and look at the comments on each post.

Do they post regularly?

Similarly, you can look at the recent posts and see when they were posted. You would want someone who posts and interacts with their followers regularly.

Have they done collaborations with other companies before?

While this isn’t always necessary, it can be easier to work with experienced micro-influencers. They can likely create better content, too. Also, it might be nice to check if they have partnered with any of your competitors before.

Hope this blog will be helpful for you all! If you still have some doubts about any topic or need any help in your business journey you are free to contact us.
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