The young audience wants to see relatable, approachable influencers with real expertise and original thoughts.

Who are micro-influencers?

Micro-influencers are bloggers who have a smaller but highly engaged following on social media, typically between 1,000 to 100,000 followers. They have the ability to influence their audience’s purchasing decisions. Their followers expect genuine, unbiased reviews and recommendations from them.

Why should you choose micro-influencers?

There are several reasons why small and medium-sized businesses may want to work with micro-influencers:

  1. Better ROI.  Micro-influencers have a smaller following, they are often more affordable to work with, and they’re open to barter deals, too. This means that you can work with multiple micro-influencers for the same cost as a single larger influencer or celebrity.
  2. Higher engagement. Micro-influencers tend to have a more active following because their followers often view them as trusted sources of information in their specific niches. They’re more likely to organize live streams or even offline hangouts with their subscribers
  3. High-precision targeting. If your target audience is a very specific group of people with a very specific problem, you’ll be better off talking to them directly through niche bloggers they’re following.
  4. Authenticity. Micro-influencers are often seen as more authentic and trustworthy than larger online celebrities. This is because their followers view them as genuine experts in their niche, rather than paid spokespeople, or, even worse, sell-outs.
  5. Cost-effectiveness. For businesses with smaller budgets, micro-influencer marketing is the only option to get the word out there and attract some attention
  6. Higher content quality. Small-scale creators have more time on their hands to dive into your offer and learn more about your brand to make a detailed, informative, and helpful post. Chances are, they’ll write a meaningful caption or script and give your brand the attention it deserves.
  7. Real exposure. Micro-influencers have the time and resources to clean their profiles manually, for bloggers with a huge following, it’s almost impossible to block all spam comments and accounts as there are simply too many of them.

Micro-influencers have become so attractive to brands because they often have a more loyal and engaged following than larger stars. They are also generally more affordable to work with, making them a popular choice for growing brands.