One of the core social media marketing tactics businesses rely on is influencer marketing. By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust.

While email and influencer marketing have distinct differences, combining them offers your brand a unique opportunity to garner brand awareness and interest in your products on social media. In this article, you would learn why it is useful and how to accurately integrate both tactics.

The following are some strategies to align email and influencer marketing components together and gain unified benefits.

 

Use Existing Influencer Content in Emails

Most influencer relationships are established via social media, but that doesn’t mean content needs to stay there. Showcasing the creativity that creators like influencers are already skilled at is essential in your emails. This method demonstrates authenticity in your brand-influencer relationship.

 

Make Your Email Campaigns Mutually Beneficial

Most influencers build their following via social media platforms. By promoting influencer content in your emails, you’re giving them a new avenue to reach engaged customers – who may become followers as well.

 

Let Influencers Own the Email Campaign

Brands tend to over-index on brand safety when it comes to influencer marketing. This is a great way to scale email personalization; influencers can create personalized content keeping the taste and preferences of their followers in mind.

 

Don’t Stop at Product Images: Product Reviews and Unboxing Videos

Product reviews and unboxing videos are commonly used formats for influencer marketing. In your emails, add helpful product reviews coupled with influencer testimonials and unboxing videos to seal the deal.

We offer a diverse range of email marketing services designed to fit your brand needs, financial capabilities and ideal market segments. Schedule a consultation with us and let’s discuss the importance of services in achieving your goals. .We can help you design, build, and optimize your email marketing to get the best ROI in your marketing program.