Robots are coming for your job. At least, that’s what they say.

AI in content marketing is everywhere right now, and for a good reason.

Content marketing provides a massive return on investment (we like to see at least three to four times the ROI for our clients), so it’s only natural to want a simple, cost-effective solution to pump out content quickly.

But will AI content marketing tools actually help your business rank?

Let’s address the elephant in the room. We do create human content, so we could see how you might think we’d be naturally against AI content. That’s reasonable, but we have a business value of “Strive to be Better” — and if it means incorporating AI to create better content, we are very happy to do it.

We truly believe that AI content marketing can’t replace humans, but it could add value to the content humans create.

We see AI being useful for brainstorming titles or post ideas, helping spot grammar mistakes, or giving general suggestions to simplify copy.

But we don’t think it’s good at creating:

• Comprehensive outlines for SEO content
• Creative content
• A quality long-form narrative
• Content that’s additive to existing results
• Design that adds value
• To answer the question: Will AI work for SEO content? Well, maybe. But we don’t recommend letting it create content from start to finish. And it’s definitely not going to replace human creativity anytime soon.

 AI is undoubtedly great. It plays a key role in our daily lives. From traffic lights to Google searches, it’s everywhere. But overreliance on AI can take the spark out of life. No one wants Siri to manage every aspect of their existence, after all.