As an influencer, building a brand is crucial to establishing success. Companies will always look toward working with influencers that have built a community of people through their social media presence and unique persona. This persona is your brand.

Building and maintaining my personal brand is an important part of my job. But it's becoming important in so many professions, way beyond the realms of influencers, entrepreneurs, and thought leaders. Whether you're an architect, entrepreneur, designer, blogger, lawyer, or whatever, your personal brand can help you stand out from the crowd and attract exciting new opportunities your way.

Of course, social media isn’t the only way to establish your brand, but it does play a huge role. Here are ways you can use social media to your advantage and sharpen your personal brand.

1. First things first, get your profiles in order. Add a professional, up-to-date photo to your social media profiles, using the same photo across different platforms to ensure consistency. Then clean up your profiles by deleting any content that you wouldn’t want potential employers or clients to see. 

2. Be yourself. While you want to cultivate a professional brand, it’s important to let your personality shine through in your social media posts. Write in the way you’d normally speak. Be authentic. Be honest. Talk about things that really matter to you. And don’t pretend to be someone you’re not. This is all part of ensuring your brand stays consistent.

3. Share what you're learning. Something that I've found impactful – and easy – is sharing interesting and relevant news stories from my industry on social media. This really helped me build my profile and stay knowledgeable on what's happening in my field. 

4. Join industry groups on social media platforms. Then make yourself known by engaging with posts, answering questions, and liking, commenting, and sharing other people's content in the group.

5. Be generous with your time and knowledge. Be helpful to others online by responding to questions and comments and generally engaging with them. And do take the time to like or amplify other content that you found engaging, inspiring, or useful. 

6. Make new contacts as often as you can, especially on LinkedIn. You can do this by identifying people you want to connect with in your field and sending a certain number of invites each week, with a short personal message. Make a habit of this, and your network will soon grow.

7. Create quick polls to pose interesting questions and boost engagement. You can always mix it up by posting a mixture of professional and more general questions.

8. Post quality photos and videos from your work life. People love visual content, so if you're at a work conference, attending an industry event, on the way to visit a client, or whatever, share it. 

Hope this Blog will be helpful to you all!

We are excited to embark on this journey with you, exploring the vast realm of online marketing, branding, technology and other informative topics and sharing our insights to empower you in your business endeavours. The digital world is ever-evolving, and together, we'll navigate the trends, challenges, and opportunities that lie ahead.

Thank you for joining us on this enlightening ride. Stay tuned for the captivating insights and knowledge that we are all set to bring in each edition.