Dear Esteemed Readers,

Welcome to the latest edition of "TalentZ," your go-to destination for all things related to cutting-edge marketing & branding strategies and trends. In an era where the Business landscape is constantly evolving, we are thrilled to embark on this journey of knowledge-sharing and innovation with you.

If you’re using YouTube, you need to keep an eye on your YouTube analytics. Understanding what’s happening under the hood of your YouTube channel is the only way to grow.

YouTube analytics?

YouTube analytics is a term collectively used to refer to the tracking and reporting of key metrics that help you understand the performance of your YouTube channel, as well as individual videos.

YouTube analytics allow you to see what’s working on your channel, as well as which content is falling flat. This can help guide your strategy so you can grow your channel more effectively over time.

YouTube analytics also include demographic information about your YouTube audience, so you can understand who your subscribers are and produce content that speaks

 

The insights YouTube Analytics can offer you;

  • Channel views: The number of views your entire channel amassed over the selected time period.
  • Channel watch time: The total amount of time, in hours, people spent watching all the videos on your channel over a given period.
  • Subscribers: The total number of subscribers to your YouTube channel.
  • Subscriber growth: The number of new subscribers you’ve gained minus any you lost.
  • Realtime: A real time performance report for the last 48 hours or 60 minutes. This is a good way to get an early impression of how newly uploaded videos perform immediately after they launch. You can also find out when your YouTube channel views peak, giving you insight into your best time to post.
  • Top posts: A snapshot of your top performing content based on views, over a given period. By adjusting the timeframe to Lifetime, you can identify your all-time best performing videos.
  • Impressions: The number of times thumbnails for your videos were shown to YouTube viewers. This does not include external impressions like website embeds or social shares.
  • Impressions click-through rate (CTR): The percentage of people who clicked on a thumbnail on YouTube to view your videos.
  • Average view duration: How long the average viewer watches your videos before clicking away.
  • Top remixed: Your content most remixed or used in Shorts and the number of remix views. Remixes can help to improve your channel visibility and video views since they include tags that drive traffic back to your channel.
  • Videos added to/removed from playlists: Similar to remixed, playlists extend your content to a wider audience.
  • Top referral sources: Monitor where and how people find your videos, both on and off YouTube.
  • Unique viewers: An estimate of the total number of people who watched your videos over a given period. Note: If one person watches the same video three times, it will only count once for unique viewers, but three times for channel views.
  • When your viewers are on YouTube: This one is self-explanatory. Use this info to schedule uploads at optimal times.
  • Watch time from subscribers: How much of your total watch time comes from viewers who are subscribed to your channel.
  • Audience demographics: The age, gender, location, and language statistics for the people who watch your videos on YouTube. 
  • Views: The number of times your video has been watched, including repeat views from the same person.
  • Subscribers: The number of people who subscribed after watching this particular video. This metric provides one of the strongest indications that a video connected with viewers. On the flip side, you can also see the number of subscribers lost with a certain video.
  • Watch time: The cumulative amount of time people have spent watching this specific video.
  • Average view duration: The estimated amount of time in minutes watched for each view of the selected video.
  • New viewers: Videos with the highest number of new vs. returning viewers are actively growing your audience.
  • Key moments for audience retention: This metric shows you which moments grabbed (or lost) your audience’s attention. If you have issues with your average view duration, review this to see what is working. If you notice any big dips, take a look at the video itself to see what might be driving people away.

The benefits of YouTube Analytics are endless. You can use analytics to better understand your video and channel performance with key metrics and reports in YouTube Studio.

Start your YouTube journey with us!

We hope you enjoyed the blog and would love to hear from you. 

We are excited to embark on this journey with you, exploring the vast realm of online marketing, branding, technology and other informative topics and sharing our insights to empower you in your business endeavours. The digital world is ever-evolving, and together, we'll navigate the trends, challenges, and opportunities that lie ahead.

Thank you for joining us on this enlightening ride. Stay tuned for the captivating insights and knowledge that we are all set to bring in each edition.