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Do you know how segmenting your email marketing lists can improve conversion rates?

Email segmentation isn’t just for huge brands with limitless budgets. It’s a technique every business owner can implement just by analyzing their data.

The best part of segmentation? There are plenty of ways you can do it.

Whether it’s entry point, business contact, purchase history, or tunnel stage, you can target your customer base more effectively by segmenting your mailing list.

To make it a little less daunting, this blog shows you easy yet effective email marketing segmentation tactics that you can start using today.

Demographics

Many marketers first begin their email segmentation strategy by using demographic data. Age, gender, company position, and income level can tell you plenty about a person’s needs and interests.

Survey or Quiz Results

One of the simplest ways to segment by demographics is through your website forms. Your email marketing platform allows you to customize the email sign-up questions or use a plugin to create opt-in boxes.

Email Engagement

Another simple way to segment your lists is by looking at your email engagement stats. You can segment by engagement by designating active vs. inactive users, such as someone who hasn’t opened your emails in three months. You can then create a specialized campaign designed to re-engage your inactive subscribers.

Geographic Area

Segmentation by geographic area is a valuable tool, especially for businesses where location greatly influences.

Past Purchases

Another easy-to-implement email segmentation strategy is to look at past purchases. When you know what appeals to specific customers, you can email recommendations for similar items or accessories that would go well with their previous purchase.

Position in the Sales Funnel

You can also segment your customers depending on where your audience is in the sales funnel. Someone at the top of the funnel should receive different targeted emails than those at the bottom.

Personal Interests

This tactic is a little more advanced, but it’s still fairly simple to do with the right tools. You can get detailed information about subscribers’ personal interests by creating user profiles on your website or using an email subscription center.

Purchase History

This is perhaps one of the most obvious e-commerce email marketing strategies.

Using purchase history as a basis for segmentation also gives you valuable insights into each customer’s behavior: what they like, what they don’t, how long ago they last purchased from you, and more. You can use this data to create personal messages encouraging customers to buy again or even upgrade their current purchases.

By using these segmentation strategies, you can start targeting your audience. To further increase your chances of success, combine these tips with best Email practices and learn to write emails that drive results.

Know of any other easy email marketing segmentation strategies? Let us know in the comments below.