Tip #1: Trust your creativity: Influencer marketing is unique in that what works for one brand won’t necessarily work for another. The one common thread between each brand’s success is the creativity marketers bring to a campaign.

Tip #2: Focus on building influencer relationships: The power of relationships within influencer marketing can be underestimated. Relationships will go with you throughout your entire career. When you're speaking to an influencer, you have no idea what their successes are going to be or where they’ll grow. Be genuine in your outreach, and take the time upfront to look at their content.

Tip #3: Learn how to set goals: A successful influencer marketing strategy starts with a clear goal and influencer marketing KPIs for each campaign. Don’t get distracted by competitor noise, and find the ownable moments for your brand. If you find an ownable conversation during an unpopular time, you’ll likely get a larger share of voice because you’re not competing for your audience’s attention.

Tip #4: Never stop learning : Social media moves quick, but you move quicker! Whether you’re jumping on a new trend for an upcoming campaign or building a strategy for a new social platform, it’s easy to say that each day in influencer marketing is different. Having the ability to shift plans, learning from your mistakes will get you far in your influencer marketing career. So keep pushing the boundaries and never stop learning!