Dear Esteemed Readers,

Welcome to the latest edition of "TalentZ," your go-to destination for all things related to cutting-edge marketing & branding strategies and trends. In an era where the Business landscape is constantly evolving, we are thrilled to embark on this journey of knowledge-sharing and innovation with you.

Influencer partnerships are an effective method for boosting brand awareness and driving action among your audience members. But finding the perfect Influencer Partnerships can be a difficult task. You’re constantly trying to see if you and the other person are a match. Influencer selection is still a bit of a mystery. If you’re still wondering if you’re doing the whole influencer sourcing thing right, we’ve got you covered.

What Is Influencer Selection?

Influencer Selection is a process of identifying the qualities and proficiencies an influencer needs to successfully help brands reach their marketing goals. In short, it’s the process of choosing the right influencers. Not all influencers will be a good fit for every campaign. Effective influencer partnerships take some doing.

Choosing the right influencer requires you to look at quantitative data about the influencer, qualitative data about an influencer’s content, and behavioral data about the influencer’s audience to determine if a creator has real influence with the audience the brand actually needs to reach.

Your influencer selection process essentially dances to the rhythm of your campaign goals. What’s the scoop with your campaign? Why are you launching an influencer marketing crusade right now? 

Selecting an influencer – what matters?

Historically, influencers have been categorised by their follow numbers, and terms such as ‘macro’ and ‘micro’ influencers have been the focus of any conversation regarding influencer selection. Although these terms are still being used, priorities are changing. Initially, the industry saw a shift in focus from macro and celebrity influencers to balancing these with the talents and capabilities of micro and niche influencers.

However, as influencer marketing is evolving, the experts confirm that brands are paying less attention to follower count. They cite platforms, which are helping to reinforce this trend, where follower count barely registers in its algorithm; instead, content ranks and goes viral when there is high engagement around a particular subject matter, meaning that the quality of content and subject expertise are the most important factors.

Influencer marketing is big business, but clever brands need to find the right fit in order to reap the benefits of this growing market

The role of social media in our everyday lives has reached a point where many important purchasing decisions and lifestyle choices are now assessed through the filter of Instagram, Facebook, TikTok and the rest. For this reason, almost every brand on the planet is now considering partnering with influencers – if they haven’t already.

While follower counts should be taken into consideration when choosing influencers, they are only one part of a larger puzzle. The more data you have, the more you can optimize your influencer selection for your particular brand, set of products and campaign goals. eBrandValue’s author-based approach makes it easy to collect, process and study the information relevant to finding and ranking the influencers that are right for you and your projects.

Hope this Blog would be helpful to you all!

We are excited to embark on this journey with you, exploring the vast realm of online marketing, branding, technology and other informative topics and sharing our insights to empower you in your business endeavours. The digital world is ever-evolving, and together, we'll navigate the trends, challenges, and opportunities that lie ahead.

Thank you for joining us on this enlightening ride. Stay tuned for the captivating insights and knowledge that we are all set to bring in each edition.