Influencer Marketing has been around for quite some time. In fact, one of the earliest acknowledged influencer collaborations was in the 1760s.

Now, influencer marketing is a staple in the marketing mix, and budgets are soaring. This time we are here with few more skills that can set you apart:

• Keep up with influencer marketing trends: Due to the constant change of algorithms and creator content, staying on top of trends can be difficult. You need to have a regular research process set up! Brands will be intrigued if you can illustrate your methods for identifying trends — hot tip, in addition to social research you can learn from previous campaigns, and even benchmark success against others.
• Have a method of experimentation: Experimenting with trends or new ideas can often feel like you’re shooting in the dark. Once you identify something new and trendy, what do you do next? Marketers who have figured out how to experiment in ways that are deliberate, data-driven, and replicable have the most potential to unlock the power of new platforms, content types, and influencer partners. If you have a go-to structure for testing and proving the success of new things, you’ll stand out from your competition.

Solidifying a measurement framework: Eliminate any guesswork with your influencer marketing programs by using data to make decisions. Having standardized metrics makes it possible to understand the performance of influencer marketing efforts, from a micro and macro view. A solid measurement framework will also enable your team to validate current strategies, see how your program is stacking up against competitors in the industry, and identify key areas for improvement.